Weekly active ChatGPT users — your customers are already there
OpenAI, 2025
$60
CPM on ChatGPT ads — 3x the cost of Meta ads
Industry reports, 2026
77%
of consumers distrust platform data practices. Trust = your competitive edge.
Pew Research
How it works
Your score in three steps
01
Answer 7 quick questions
About your industry, ad spend, online presence, and AI readiness. Under 60 seconds.
02
Get your readiness score
Your AI Ads Readiness Score from 0–100, benchmarked against your industry.
03
Receive your action plan
A personalized report with the 3 highest-impact steps for your business.
Free assessment
Get your AI Ads Readiness Score
Question 1 of 7
What's your industry?
AI ads impact varies significantly by sector.
E-commerce / Retail
SaaS / Technology
Professional Services / Agency
Other
What's your monthly ad budget?
Higher spenders benefit most from early AI ad adoption.
Under €1,000 / month
€1,000 – €5,000 / month
€5,000 – €20,000 / month
Over €20,000 / month
Are you currently running ads on AI platforms?
Perplexity, Microsoft Copilot, or any AI-integrated channel.
Yes, actively testing
Exploring / in planning
No, but interested
No, not on my radar
How optimized is your website for conversions?
AI ads drive high-intent traffic — can your site convert it?
Optimized — we A/B test regularly
Decent — some optimization done
Basic — looks fine but untested
Needs work
Is your brand mentioned in AI chatbot responses?
Ask ChatGPT about your product category. Are you recommended?
Yes — we appear in AI recommendations
Sometimes / partially
No / haven't checked
I don't know what this means
Do you have structured data on your website?
Schema markup helps AI crawlers understand and recommend your business.
Yes, fully implemented
Partially / some pages
No
Not sure what that is
How fast can you launch on a new ad platform?
Speed-to-market matters when a new channel opens.
Within days — creative and budget ready
Within weeks — need some prep
A month or more — approval cycles
No process in place
Your score is ready 🎯
Enter your details to unlock your personalized AI Ads Readiness Score. You'll receive a custom action plan reviewed by our CRO team within 24–48 hours.
0/ 100
📬 Check your inbox. Our CRO team will review your answers and send you a personalized action plan within 24–48 hours.
17+ years in conversion rate optimization, growth hacking, and go-to-market strategy. Aerospace Engineering background (TU Delft). Helping businesses navigate the shift from traditional to AI-powered advertising — with data, not hype.
🎓 TU Delft📈 CRO Specialist🚀 Growth Hacker since 2009🇳🇱 Based in The Hague
Questions
Frequently asked
What exactly are AI-powered ads?
AI platforms like ChatGPT, Perplexity, and Meta AI are introducing advertising directly into AI chat conversations. Unlike traditional search ads, these appear contextually within AI responses — making them highly targeted but also requiring a completely different strategy to leverage effectively.
How is the readiness score calculated?
Your score is based on 7 factors including your industry's AI ad exposure, current ad infrastructure, conversion optimization maturity, AI platform visibility, and speed-to-market capability. Each factor is weighted based on its impact on AI advertising performance.
Is this really free?
Yes, the readiness score and basic action plan are completely free. We offer paid services (audit and full setup) for businesses that want expert help implementing their strategy, but there's no obligation.
I'm a small business — is this relevant for me?
Absolutely. In fact, small businesses have the most to gain from early preparation. With ChatGPT's CPM at $60 (3x Meta), the businesses that have their conversion funnels and AI visibility optimized before prices rise even further will have a significant advantage.